TOURISM CONDITION

CONDITION OF INTERNATIONAL TOURISM

Based on the data cited from the WTO, in 2000 foreign tourists (tourists) international reach of 698 million people who are able to create an income of USD 476 billion. Growth in tourist numbers in the decade of the 90s by 4.2% while revenue growth of 7.3 percent of foreign tourists, even in the 28 countries a message revenue grew 15 per year.

While the number of domestic tourists in each country even greater in number and this group is the prime mover of the national economy. as a picture of the number of domestic tourists in Indonesia in 2000 amounted to 134 million with expenditures of Rp. 7.7 trillion. This amount will increase with the ease to access an area.

Based of these figures it is fitting when tourism is categorized into the largest industrial groups world (the world's largest industry). Approximately 8 percent of exports of goods and services, primarily from the tourism sector. And tourism has become the largest contributor in international trade from the services sector, approximately 37 percent, including 5-top exports 83% of the country categories at the WTO, the main source of foreign exchange in 38% of the country and in Southeast Asia tourism can contribute 10-12 percent of GDP and 7-8 percent of total employement.

The dominance of a tourist destination began to change. When in 1950, 15 major tourist destinations in the world are concentrated in Western Europe and North America, which brought 97% of the number of tourists the world, then in 1999 this number decreased to 62%, the rest spread out in various parts of the world, especially East Asia, Eastern Europe , and Latin America. Among the East Asia and Pacific region, recorded 122 million tourist arrivals among the highest achieved by China at 31.29 million with USD 16.231 billion of foreign exchange earnings. while the lowest of the top ten are Japanese with 4.757 million tourist arrivals and foreign exchange gain USD. 3.374 billion. And Indonesia is a country with an eighth place visited by 5.064 million to earn foreign exchange USD. 5.7 billion in 2000 th.

Tourism in the future prospects are very promising even very provide great opportunities, especially if listening figures estimate the number of international tourists (inbound tourism) based on WTO estimates that 1.046 billion people (in 2010) and 1.602 billion people (in 2020), including their respectively 231 million and 438 million people in East Asia and the Pacific. And the world will be able to create revenue of USD 2 trillion by 2020.

Based on these estimates then, the perpetrators of Indonesia's tourism should do careful planning and targeted to address the challenges and seize opportunities that will be scattered. Utilization of opportunities should be made ​​through the approach; repositioning; existence of each tourism activities since the beginning of investment, promotion, creation of tourism products, international marketing network setup, and preparation of qualified human resources.

All of this must be prepared to meet international standards so it can be more competitive and attractive,
compared with similar activities from countries around Indonesia. However, this competition should also be addressed along with healthy competition so as to create an atmosphere of co-opetition (cooperation and competition), especially with neighboring countries are better prepared and more genuine international tourists coming to seize opportunities in their respective regions.

At least we should be able to capture and harness; droplets; tourists visiting neighboring countries to visiting Indonesia.

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